A collaborative approach to product upgrade

All hands on deck

Our sales team first met the customer at a trade show, piquing their interest by presenting examples of our technology in action. This led to a meeting at the customer’s headquarters with their leadership team, R&D managers and product managers. They recognised that our technology and team were a good fit for the project.

The project presented us with new packaging challenges, a short timeline, and strict specifications. To meet the customer’s expectations, we put forward an integrated group of experts from our Sales, Project Management, Applications, R&D, Operations, and Purchasing and Production teams. Since we had already completed the preliminary development work, we could present the customer with an attractive package to quickly bring the upgraded product to market. This included using our three-dimensional synthetic mat Enkamat, and our Colback nonwoven fabrics.